Elbrus James is an executive search and recruitment support agency, specialising in the financial services industry. It takes its name from Mount Elbrus, a dormant volcano in the Caucasus Mountains on the border between Russia and Georgia, which at over 18,500 feet is Europe’s highest mountain by a wide margin. From Elbrus’s twin peaks, the intrepid climber can gaze west into Europe and east into Asia, which fits perfectly with Elbrus James’s global reach and outlook.
The company came to us with an established but rather stagnant, safe and comfortable brand, whose look and tone of voice were very much in keeping with the industry’s norms and expectations. Elbrus James wanted to refresh the brand to give it greater impact and presence, and encapsulate the principles of teamwork and shared talent at the heart of the business.