We took an evolutionary, rather than revolutionary approach, capitalising on the existing equity in the Tasker Catchpole name. The new branding elevates and positions the firm as the significant regional player it’s become through rapid growth and continuing expansion.
It also reflects the size, nature and value of the projects it’s increasingly tendering for – and winning. The rebrand included a new logo, bespoke photography, and a defined tone of voice. The new, fully responsive website went live in December 2015, with the brand being rolled out across stationery, vehicles, site hoardings, PPE and other items during 2016.