Jon Quayle
Key visuals for the launch of the new Asics Kayano 25

The Brief

The Kayano is Asics’ flagship running trainer, I was tasked with creating concept visuals to accompany the release of the latest version of the Kayano.

The visuals were to focus on the shape of the trainer and the dynamism of the runner. We wanted a striking, contrasting style to the visuals so these would stand out and look more premium than previous campaigns.

  • Design
  • Photo manipulation

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