Jon Quayle
Design.Brand.Digital
Higherground
Brand refresh and e-commerce design for a well established flooring company in Surrey

The Brief

The company approached Warren Creative for branding advice on the recommendation of another long-standing client, and gave them carte blanche to do whatever we felt necessary to add quality to its brand.

  • Brand refresh
  • Website design
  • Website development

View website

Deliverables

Following an in-depth brand analysis, Warren Creative advised, somewhat to their surprise, a little judicious tweaking, rather than wholesale changes. For example, they kept the existing logo, but rendered it in copper, rather than silver, and replaced the regular white letterhead with the more contemporary concrete colour to compliment the copper foil. WC also tidied up the exterior signage at the Camberley showroom, created a new holding page pending a full website redesign, and a direct marketing piece that generated a highly positive response.

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