Jon Quayle
Superyacht Supplies
Complete re-brand for a global leader specialising in provisions for superyachts

The Brief

Superyacht Supplies is a well-established company specialising in provisions for superyachts. Through its global supplier and distribution networks, it can obtain the very finest food and drink, then deliver it in perfect condition to a port-of-call anywhere in the world.

The company initially came to Warren Creative for branding advice, since it felt its existing identity reflected neither the quality of its provisions and service, nor its extremely wealthy and discerning clients. Following a strategic brand review, a new direction was agreed that would tell the brand story clearly and effectively. Superyacht Supplies manages the entire procurement and delivery process from source to table, so Warren Creative looked to highlight how its unique skills and contacts enable it to find exactly what the client has asked for, then deliver it quickly to chefs on yachts worldwide.

  • Branding
  • Digital Design
  • Web Development

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The Outcome

The rebranding encompassed all elements, from creating a new logo and colour palette to defining image styles and art direction, and a new tone of voice. The brand was carried across stationery, signage, product catalogues and other marketing materials. A new livery was also created for its fleet of delivery vans, to make the brand instantly visible and recognisable on the quayside.

All new website

The main digital project was to design and build an all-new responsive website, applying our newly-defined photography style and tone of voice. Although the owners are ultra-high net worth individuals, Superyacht Supplies’ customers are chefs and pursers, so the website is confident, informative and approachable, focusing on quality, flexibility, timeliness, consistency and reliability of supply.

I worked on this project as part of the team when working at Warren Creative, my role in this project was designing the website and it’s functionality, assisting in the logo design, creating the vehicle wrap visuals, business card and brochure layouts. All copyright for this work is owned by Warren Creative.

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