Tesla came to us looking for an idea on how to cure ‘range anxiety’ – the worry that you might run out of charge in an electric car and have no way of recharging it when on a journey.
We came up with an idea for a mobile app that would track your journey in your current vehicle and show you how much battery you would have used and have remaining, had you been driving a Tesla.
- Digital Design
- User Experience
- App Design
I was the lead designer for this project which involved creating a user journey, how it would work and the visual design of the application. The app would track your journey in your existing petrol car using GPS, at the end of the journey you would receive the results which would show you how much battery you would have used and have remaining had you been driving a Tesla, how many chargers you passed and how much money you would save compared to that journey using a petrol car.
The designs went all the way to Elon Musk who had the final approval on the application and we had excellent feedback on the project overall. This app is still in development.