The Kitchen Store is the sole UK manufacturer and distributer for Paula Rosa & Manhattan Kitchens, as fitted in many new-build homes, but also popular for refits due to their exceptional quality and value for money. The company has two main revenue streams: designing and installing new kitchens within Sussex; and selling additional parts and accessories online for owners of existing kitchens. The Kitchen Store had ambitious growth plans, centred around a new flagship retail store in Hove. The company came to us for a full brand audit and re-brand, to establish the brand architecture required to fulfil its objectives.
- Brand Design
- Web Design
- Art direction
The result was a formal division of the business into two, giving each area the freedom to expand and develop without compromising the other. Based on shared brand identity style, tone of voice and messaging, Warren Creative developed a striking new brochure website for the local, direct-customer ‘design & installation’ side, and a new ecommerce website for the national online ‘extras’ business.
The new brand style was carried through to the company’s new retail store, creating an interior design that offers an inspiring and welcoming environment for customers and staff alike.
I worked on this project as part of the team when working at Warren Creative, my role in this project was designing the website and it’s functionality, assisting in the design of the marketing material, brochures, HTML emails etc. All copyright for this work is owned by Warren Creative.