Digital hub for Xbox gaming influencers

Xbox and Microsoft

  • User experience design
  • User interface design
  • Front-end development
  • Back-end development

Xbox were looking for a way to distribute review codes securely for pre-release games on the game changing next-generation console, Xbox One. The web app contained two separate dashboards depending on whether an admin or influencer were logging in, the admin section allowed admins to input game influencer details and assign unique distribution codes each game and influencer. I was the lead senior designer for this project whilst working for Edelman UK, which involved working closely with XBOX on the visual design and interaction of the application and front and back-end build.

Worked on as part of Edelman

Xbox Influencer Hub influencer dashboard pages

Delivering review codes securely

The current process for delivering these codes to video game reviewers was by email which was extremely insecure and time-consuming keeping track of who has what code and whether a code has been redeemed or not. The new process for code distribution has to be secure, streamlined, branded for Xbox, allow Microsoft to keep track of what code had been given to who, and allow gaming influencers to keep track of what game code they have been given - all being stored in a secure account driven web app.

The app included a create a campaign area where official game information and content would be uploaded - almost like a micro site for each game. These game sections would be accessible to the influencers who were assigned a code to test and review the game. The influencer section allowed influencers to login, view key information about the game and download their code to their console to redeem a pre-release copy of the game.

Dashboard pages for the Xbox Influencer Hub
Xbox influencer hub game detail page